Started in Florida, built for flat sleepers
Bluewave Bedding started in St. Petersburg, Florida in 2016. The pillow industry puts nearly all of its money and invention into mattresses, and pillows come along as an afterthought: five to seven inches thick, built for one kind of sleeper, and sold as if everyone sleeps the same way.
We started with the people that approach leaves out. Stomach and back sleepers need a thinner, flatter pillow than stores carry, and most of them find us after years of folding, squashing, and giving up on normal pillows. Today we're based in Indian Rocks Beach, a few blocks from the Gulf.
And yes, it's hot here. The cooling line exists because we needed it too.